Xingyao Textile Machinery Co., Ltd. launches a "hot item" against the trend

Since the beginning of this year, facing the pressure of reduced market demand and rising raw material costs, Xingyao Textile Machinery has insisted on developing products that solve customer pain points, and has gained recognition from more and more customers with energy-saving and efficient equipment.
　　What is unique about Xingyao Textile Machinery's equipment? What is the secret of this company's rapid development? A reporter from China Textile News recently interviewed Yang Xinzhong, general manager of Xingyao Textile Machinery.
　　Identify user pain points
　　Reporter: Since the beginning of this year, many textile machinery companies have reflected that they are facing increased pressure. What is the production and sales situation of Xingyao Textile Machinery this year?
　　Yang Xinzhong: In the first three quarters of this year, due to reduced market demand and fierce competition, the company's output has decreased slightly compared with last year, and the profit has decreased more than the output. However, the market share of the product has increased compared with last year, which shows that customers have increased their recognition of Xingyao Textile Machinery's products.
　　Reporter: Why can Xingyao Textile Machinery's products be recognized by customers?
　　Yang Xinzhong: The advantage of our company is that we can develop products that meet customer needs based on the current status of the industry, help customer companies complete transformation and upgrading, and enhance the market competitiveness of products.
　　At this stage, China's textile industry is facing the pressure of rising costs of factors such as land, labor, and energy. How to improve the production efficiency of weaving enterprises and reduce unit energy consumption is an important issue for China's current weaving industry. In response to the problems facing the current development of the industry, Xingyao Textile Machinery has launched the XY910 series of air-jet looms . The production speed of this machine is 4 times that of the small rapier loom, and the unit energy consumption can be reduced by more than 20%. The required site and labor are also greatly reduced year-on-year .
　　Many of our customers used to use shuttle looms or small rapier looms. These customers are concerned about how much higher the electricity cost per meter of cloth is than before, because the labor and site will definitely be reduced after changing to air-jet looms . Many customers will consider what the comprehensive competitive advantages will be after switching to air-jet looms? Is the total cost higher or lower? These are relatively vague to customers, because the energy consumption of the air-jet looms in operation is relatively high. Therefore, we tell our customers that the total weaving cost of our air-jet looms is basically equivalent to the labor cost of the original shuttle looms. At first, some customers were skeptical, but after using our products for about a week, they could clearly feel the cost reduction.
　　For example, Jinyuan Textile Company in Xiangyang, Hubei, purchased a batch of Xingyao Textile Machinery equipment in 2021. After using it, the energy consumption was reduced by nearly one-third compared with the original equipment. After seeing the actual effect, many companies around Xiangyang also began to carry out energy-saving transformation.
　　It can be said that the key to our company's rapid development is to identify the pain points of weaving companies and develop products suitable for the replacement of these companies that used to use shuttle looms or small rapier looms.
　　Keep an eye on market changes
　　Reporter: The warmth and coldness of the terminal consumer market will affect the market demand for textile machinery equipment. At present, the downstream textile market is quieter than in previous years. Will this affect the pace of equipment renewal of weaving companies?
　　Yang Xinzhong: The situation in the downstream market will indeed bring some lagging effects to the textile machinery market. Therefore, we have been paying close attention to changes in the textile market.
　　At present, the market is weak. In the past, some traditional textiles could be sold by reducing the price; now, these traditional textiles have more intense market competition, and they may not be sold even if they are sold at a loss. However, even in the most depressed market, there will be some bright spots, and some new hot items will appear from time to time. This requires weaving companies to respond quickly and organize the production of new fabrics quickly, which also creates new demands for equipment.
　　Therefore, the focus of weaving companies on equipment is gradually shifting from energy saving to stronger variety adaptability. Now the sales of conventional weaving equipment products are getting narrower and narrower, the customer product replacement cycle is shortened, and the speed of new product development is accelerated. The research and development and production of equipment must adapt to the rapid changes in textile product varieties. In addition, the transformation business of customers for the original equipment has also increased significantly compared with previous years.
　　Judging from the current product orders of Xingyao Textile Machinery, except for a few large projects, the others are some supplementary orders, which are basically to adapt to the rapid changes in the current textile product varieties and some differentiated supplements to the original equipment.
　　Reporter: In response to this new change, what adjustments has Xingyao Textile Machinery made in product research and development?
　　Yang Xinzhong: For Xingyao Textile Machinery, the current problem that needs to be solved is to achieve a breakthrough in technology and product cost-effectiveness under the fierce competition, and to reach or even exceed the level of similar equipment in Japan and Europe in terms of technical performance.
　　At present, Xingyao Textile Machinery is accelerating the exploration of related technologies to seek more obvious breakthroughs. First, the large-scale promotion and application of permanent magnet direct-drive main motor technology. After the large-scale use of permanent magnet variable frequency direct-drive motors to replace the original super-start motors, energy saving can be achieved by more than 10%.
　　Secondly, air-jet looms suitable for chemical fiber filament weaving, which have particularly high requirements for cost-effectiveness and energy consumption, have been developed. In addition, we have also improved the technologies of weaving auxiliary automation such as automatic weft drawing, automatic cloth dropping, and automatic shaft loading, and are committed to the research of digital weaving mills and online automatic control technologies. Both
　　internal and external markets are equally important
　　Reporter: Insufficient demand is a major problem facing the current textile machinery market. What do you think is the market demand direction for air-jet looms?
　　Yang Xinzhong: It should be noted that there are still a large number of small rapier looms and shuttle looms in domestic and foreign textile enterprises that need to be replaced, and they are still in the replacement cycle. Therefore, I am generally optimistic about the future market demand situation of air-jet looms.
　　Judging from the industry operation data, the export volume of air-jet looms this year has increased rapidly year-on-year, which shows that the weaving market in foreign countries, especially India, has developed rapidly. In addition, although the domestic market situation is not ideal, the number of imported air-jet looms has increased significantly compared with the same period last year, which shows that the market situation of some high-end customers is still okay this year. Therefore, expanding the export market and serving high-end customers are the key development directions of the company in the future.
　　Reporter: What new measures does Xingyao Textile Machinery have in expanding the export market and serving high-end customers?
　　Yang Xinzhong: With the transfer of part of the production capacity of the textile industry, Xingyao Textile Machinery needs to accelerate the transition from the original domestic market to the model of joint development of domestic and foreign markets. This requires us to reposition customer needs and make corresponding adjustments at the design and development level.
　　At present, the domestic market of Xingyao Textile Machinery is mainly in Jiangsu, Zhejiang, Shandong, Xinjiang, Hebei, Hubei, Sichuan and other markets, and has gained a good reputation. The foreign market is mainly concentrated in India and Bangladesh, and some products are sold to Russia, Uzbekistan, Turkey, Indonesia, Pakistan and other countries. In order to further expand the international market, Xingyao Textile Machinery has established marketing centers in key markets to promote its products. It is also preparing to set up service centers in potential regions to ensure that the exported equipment can maintain a good working condition and promptly follow up on various customer needs.
　　In terms of product research and development, Xingyao Textile Machinery will further expand the product series of air-jet looms, and develop and improve products in subdivided fields such as towel air-jet looms, denim air-jet looms, glass fiber air-jet looms, and cord fabric air-jet looms. In the future, the main task and goal of Xingyao Textile Machinery is to continue to refine and strengthen air-jet looms. Compared with imported looms, they must not only have the advantage of cost-effectiveness, but also have guaranteed quality and technology. Source: China Textile News

Zhejiang Xingyao Textile Machinery Co., Ltd. integrates scientific research, production and technical services. Its main products include: air-jet looms, high-speed energy-saving air-jet looms and large-package air-jet looms. It currently has a large scale and development in the market.